“A copywriter is the butcher that makes your meat look like filet mignon.”
Copywriters are all reverse psychologists
When you hire a copywriter you may think that it is his or her job to amiably accept your project. Well, let’s be honest: you’ll be lucky if the copywriter looks you in the eye on your first encounter. All the best copywriters are masters of reverse psychology: “You shouldn’t hire me as your copywriter unless you have complete faith in my wizard-like abilities.” They do this because they have an inflated sense of ego and a deep-rooted fear of rejection. Most successful copywriters aren’t people you want to invite over for tea. (Bonus tip: if you are cornered by a copywriter at a cocktail party, spill your martini on his shirt and run away.)
There are so many copywriters out there, you should be able to find one you truly enjoy working with. Still, convincing the copywriter of your own worth is the first step in finding a great one. At the very least, you’ll both feel better about yourselves.
Continue reading “In which I unveil the ancient secrets as to what a copywriter is and is not”
