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Category: BEST-OF

Localization at GDC 2021: Inclusive Writing for the Win

August 13, 2021 Salim Martell

Inclusivity in games focused on narrative writing and game development. According to several speakers, you can design experiences and write texts that openly show non-binary gender identities and d

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Xcode 13 and Swift Localization

June 28, 2021 Copywriter in San Francisco 1 Comment

Everything new, shiny, “just works”, and not-so-great WWDC 2021 brought Xcode 13 and Swift 5.5, the biggest advances to localization we’ve seen for a few years. These are real imp

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Copywriter in San Francisco

June 10, 2011 Copywriter in San Francisco 4 Comments

You’re looking for a copywriter in San Francisco. After all, there are lots of those creative types here, not just “homosexuals and hipsters” as your previous boss told you when y

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In which I explain how the word choice of developers affects translation and localization

May 22, 2011 Copywriter in San Francisco 13 Comments

Over the years, I have had the pleasure to work with many developers, some of them who have zealously taken it upon themselves to reinvent English grammar, design new forms of syntax and lexicon, o

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In which I unveil the ancient secrets as to what a copywriter is and is not

April 14, 2011 Copywriter in San Francisco 1 Comment

“A copywriter is the butcher that makes your meat look like filet mignon.” Copywriters are all reverse psychologists When you hire a copywriter you may think that it is his or her job t

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Categories

  • BEST-OF (5)
  • copywriting (7)
  • internationalization (9)
  • iOS development (11)
  • language (16)
  • localization (22)
  • screenshots (2)
  • transcreation (1)
  • translation (24)
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Recent bloggings

  • Translating WordPress Websites with Babble-on and Crowdin
  • Managing Crowdsourced and Professional Translators Together
  • Localization at GDC 2021: Inclusive Writing for the Win
  • Xcode 13 and Swift Localization
  • How to localize SwiftUI elements in Xcode 12
  • When Apple Transcreates Headlines, and When it Doesn’t
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