How to add a localization in App Store Connect

Updated Apr 25, 2021

Localization Q&A by Babble-on

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iOS localization: Add a new app description language in App Store Connect


App Store Connect only lets you add a new localization when your app is in the Editable state.

This happens when you upload a new version of your app to the App Store for review.

  1. Start by clicking on My Apps App Connect My Apps Screen on the App Store Connect Home page

  2. With App Information selected in the left sidebar, select your default language (usually English) from the dropdown on the right side:

    Click Version Summary link to find the Localization options

  3. Select a new language from the Not Localized section of the language drop-down menu

    Choose another localization language in App Store Connect

  4. Type or paste in the localized metadata for the language you are adding.

    How to add a new language to your app description and keywords

    App Name
    You can localize this if you think it will be better understood by your international audience, but it is completely optional. Should you? »
    This is the most important one. Paste in the translated version of your app description. Don't use Google Translate — hire a professional since poorly translated marketing text could hurt your app more than help it. Most app descriptions are just a couple of hundred words and are inexpensive to localize!
    What's New
    If this is your first localized What's New section, don't forget to mention that your app is now available in a new language. Your international customers will appreciate it!
    These are very important for discovery, so take time to think through each one and have them translated by a professional. Tips to Rank Localized Keywords »
    Support URLs
    These are only necessary to change if you have localized versions. For most developers, leaving this in English is the best option.
  5. Adding Screenshots

    The screenshots you've uploaded previously for your app are already prepopulated. However, you can (and should) add localized versions of the screenshots. Just drag them into the browser window.

How much does it cost to translate your app metadata?

Even before you publish your localized app, translating your app description and keywords is a great way to see which languages are most likely to succeed in your internationalization efforts. Pricing

Tips for how to localize your iOS app descriptions

Translating your App name

Ask your translators to decide whether to translate your app name or not. Generally it's a good idea if your app name is descriptive (e.g. "Bluetooth Utility") but less so if it is a trademarked name or play on words (e.g. "Fandango"). In some cases, you may want to transliterate a name just so it is more easily readable in another language's alphabet, like Japanese.

Check it out: Should I translate my app's name? »

Localize iPhone apps into the right languages

Using App Store Connect, you've probably already noticed users from all over the world downloading your app. How many more users can you get by translating and localizing your iOS app description into another language? Into two, or more? Babble-on makes it easy to localize your iPhone or iPad app description for the iTunes App Store.

From our blog: Which languages are worth localizing into? »

Is your App Store description going to sell?

Writing a description of your app for the App Store description is often difficult for even the best developers. How do you make your app sound great without sounding like a door-to-door salesman? How will the description translate when you localize your iPhone app, and are there any issues to consider for new markets? Babble-on helps developers with both the copywriting and translation, so we know this subject very well. Ask us for help.

Check it out: Tips for writing your iTunes App Store description »

Tell your users in their language.

A user sets their preferred language for the iTunes Store on their computer or iOS device. As long as you've properly localized your app description using the tutorial above, they'll be reading about your app in their own language.

Need more help
localizing your app?

App Localization FAQ

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Localized app description questions

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