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Category: copywriting

Localization at GDC 2021: Inclusive Writing for the Win

August 13, 2021 Salim Martell

Inclusivity in games focused on narrative writing and game development. According to several speakers, you can design experiences and write texts that openly show non-binary gender identities and d

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When Apple Transcreates Headlines, and When it Doesn’t

December 22, 2020 Copywriter in San Francisco

As a translator and localization specialist, my candy is a well-translated headline. While most people will find that geeky or crazy, the few of you reading this likely know exactly what I mean. He

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Writing iTunes App Store Descriptions

July 19, 2011 Copywriter in San Francisco 5 Comments

Diary of an iKamaSutra Copywriter When Naim Cesur, developer of the iKamasutra app, contacted me about doing some copywriting I was thrilled. It’s not every day that I am able to involve my g

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Copywriter in San Francisco

June 10, 2011 Copywriter in San Francisco 4 Comments

You’re looking for a copywriter in San Francisco. After all, there are lots of those creative types here, not just “homosexuals and hipsters” as your previous boss told you when y

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In which I unveil the ancient secrets as to what a copywriter is and is not

April 14, 2011 Copywriter in San Francisco 1 Comment

“A copywriter is the butcher that makes your meat look like filet mignon.” Copywriters are all reverse psychologists When you hire a copywriter you may think that it is his or her job t

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Writers like it 3 ways

April 13, 2011 Copywriter in San Francisco

This is a great talk from SXSW from writers about writing: 15 Slides, Three Writers, Three Ways — One Hour. Great perspectives that show you how each writer approaches the challenges of writi

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Linkbait, fishing for clicks

5 things I hate about articles with lists of 5 things

April 8, 2011 Copywriter in San Francisco

We all know the only reason they do it is to entice a reader into an article that otherwise has no substance, to get our hopes up about a topic we love but which they know nothing more about, becau

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  • Managing Crowdsourced and Professional Translators Together
  • Localization at GDC 2021: Inclusive Writing for the Win
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  • How to localize SwiftUI elements in Xcode 12
  • When Apple Transcreates Headlines, and When it Doesn’t
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