SEO writing (search-engine optimization) helps improve your site's relevance in the eyes of search engines like Google, Microsoft's Live.com, or Yahoo. It requires the repetition of keyword phrases (the relevant subjects you expect your customers will search for), but it also requires a certain style. Search engines label sites as SPAM if they commit "keyword stuffing"—senselessly repeating keywords for the sole purpose of search engine robots. They similarly note repetition of the same content on multiple pages. To succeed, you need a genuine article that is unique (not a copy from Wikipedia or other source), which utilizes your keywords several times. At the same time, you can't forget that these web pages are ultimately meant to be read by human beings. A well-written SEO article will be read by your customers without even realizing that the content has been optimized for a search-engine.

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