Targeting Groups

About Targeting Groups

Targeting groups provide a means for you to reuse commonly created targeting rules. You can use them anywhere you would normally do targeting: in your campaign population selection, in your recipe population selection, or in your steps. To access targeting groups, go to the "mboxes" tab and then click the "targets" tab.

New in the February 2007 release! Custom target groups can also accept regular expressions.

Using regular expressions in Targeting Groups

Definition. A regular expression is a set of letters, numbers, and special characters that together specify a pattern of text. Using regular expressions to match text patterns is very similar to wildcard searching, but far more powerful and flexible. Take a look at this example:

Regular Expression: google\.com/\?.*q=([^&]*)

Matches: http://www.google.com/search?hl=en&q=my+product



Using the regular expression in our example, we can match any Referring URL that comes from a Google search query containing "google.com/" and "?" and "=" even with unspecified text in between.

Regular Expression References
A nice walk-thru for understanding and using regular expressions (external link)
Regular Expression Quick Reference (pdf)

Want to see more? Download example as PDF