{"id":803,"date":"2021-08-30T13:55:08","date_gmt":"2021-08-30T20:55:08","guid":{"rendered":"https:\/\/www.ibabbleon.com\/copywriter-translator\/?p=803"},"modified":"2021-08-30T13:55:12","modified_gmt":"2021-08-30T20:55:12","slug":"managing-crowdsourced-and-professional-translators-together","status":"publish","type":"post","link":"https:\/\/www.ibabbleon.com\/copywriter-translator\/2021\/08\/managing-crowdsourced-and-professional-translators-together\/","title":{"rendered":"Managing Crowdsourced and Professional Translators Together"},"content":{"rendered":"\n<h2>Can you really have it both ways?<\/h2>\n\n\n\n<p>At some point every localization professional at a software company sees the allure of crowdsourced localizations for their app, game, or website. <\/p>\n\n\n\n<div class=\"wp-block-cover has-background-dim\"><img loading=\"lazy\" width=\"2560\" height=\"1600\" class=\"wp-block-cover__image-background wp-image-811\" alt=\"\" src=\"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/camylla-battani-ABVE1cyT7hk-unsplash-edited-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/camylla-battani-ABVE1cyT7hk-unsplash-edited-scaled.jpg 2560w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/camylla-battani-ABVE1cyT7hk-unsplash-edited-300x188.jpg 300w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/camylla-battani-ABVE1cyT7hk-unsplash-edited-1024x640.jpg 1024w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/camylla-battani-ABVE1cyT7hk-unsplash-edited-768x480.jpg 768w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/camylla-battani-ABVE1cyT7hk-unsplash-edited-1536x960.jpg 1536w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/camylla-battani-ABVE1cyT7hk-unsplash-edited-2048x1280.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\">All for one?<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-solid-color\"><blockquote><p>What could be better than all the people of the world coming together in harmony to translate your software into every language of the world \u2014&nbsp;for FREE? <\/p><cite>Facebook and Twitter did it, right? (Actually, <a href=\"#footnote\">not right.*<\/a>)<\/cite><\/blockquote><\/figure>\n\n\n\n<p>In reality, these crowdsourced translations by volunteers and fans are rarely done to completion. Nor are they very accurate. <\/p>\n\n\n\n<p>The next step is to bring in professional translators to \u201cfinish\u201d the localization of key languages.<\/p>\n\n\n\n<p>Sound familiar yet?<\/p>\n\n\n\n<p>The end result is a mix of professional and volunteer translators. Websites and apps are updated, and the cycle repeats. <\/p>\n\n\n\n<p>Managing a combination of professional and volunteer translators becomes really hard. The immediate consequence is inconsistent translations. These only become apparent later on once the company\u2019s localization strategy becomes more serious and formalized.\u00a0<\/p>\n\n\n\n<h2>Crowdsourcing translations pros<\/h2>\n\n\n\n<p>In this article, we\u2019ll discuss the pros and cons, and how to manage the problems that arise from hybrid localization projects with both professional translators and volunteers.<\/p>\n\n\n\n<p>Using volunteer translators \u2013 typically referred to as <strong>crowdsourced localizations<\/strong> or <strong>fan translation<\/strong> \u2013 sounds like a great strategy at first. It has some fantastic benefits, such as&#8230;<\/p>\n\n\n\n<ul><li><strong>It\u2019s \u201cfree!\u201d<\/strong>\u00a0<br \/>Fan translators are not paid. They work because of their own personal interest in the app or service, as well as the language.\u00a0<\/li><li><strong>The largest userbase is translated first.<\/strong>\u00a0<br \/>Depending on your app and the size of the community, you might already have a large group of users who want the app available in their language and are willing to work on it themselves.<\/li><li><strong>The translators \u201cknow\u201d the app<\/strong>\u00a0<strong>and its vocabulary<\/strong>. <br \/>Because they are familiar with the app\u2019s style and content, they should be able to translate it well.<\/li><\/ul>\n\n\n\n<h2><strong>Crowdsourcing translations cons<\/strong><\/h2>\n\n\n\n<p>Crowdsourcing localizations rarely plays out as you\u2019d expect. What you don\u2019t pay for in money, you usually pay for in time, human resources, and quality assurance. The not-so-apparent downsides to volunteer translators include&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><a href=\"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/sasan-rashtipour-K6QvBBT17qE-unsplash-scaled.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"684\" src=\"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/sasan-rashtipour-K6QvBBT17qE-unsplash-1024x684.jpg\" alt=\"Crowdsourced volunteers do not always work out\" class=\"wp-image-813\" srcset=\"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/sasan-rashtipour-K6QvBBT17qE-unsplash-1024x684.jpg 1024w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/sasan-rashtipour-K6QvBBT17qE-unsplash-300x200.jpg 300w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/sasan-rashtipour-K6QvBBT17qE-unsplash-768x513.jpg 768w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/sasan-rashtipour-K6QvBBT17qE-unsplash-1536x1025.jpg 1536w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/sasan-rashtipour-K6QvBBT17qE-unsplash-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul><li><strong>It\u2019s not free.<\/strong>\u00a0<br \/>Crowdsourcing requires a crowdsourcing platform (we recommend <a href=\"https:\/\/www.crowdin.com\">Crowdin<\/a>), a <a href=\"https:\/\/www.ibabbleon.com\/localization-manager-vendors.html\">localization manager<\/a> and engineers to oversee the project, recruit volunteers, train volunteers on the platform, answer context questions, and somehow perform quality control.<\/li><li><strong>Slow or no progress.<\/strong>\u00a0<br \/>Community translators work for free \u2014 and at their own pace. Progress is characteristically sluggish and completion amounts can vary greatly between languages. The app will have an odd mix of translated and untranslated text in all languages.\u00a0<em>You can\u2019t give a deadline to a volunteer.<\/em><\/li><li><strong>Poor or unpredictable quality.<\/strong>\u00a0<br \/>Volunteer translators tend to be translation-hobbyists, bilingual speakers with no translation training or vetted language proficiency. Worse yet, some are language learners who want to practice their skills at your expense. In rare but serious situations, it attracts trolls who replace your texts with obscenities. (Yes, this happens.)<\/li><\/ul>\n\n\n\n<h2><strong>What are the pros and cons of professional translators?<\/strong><\/h2>\n\n\n\n<p>Hiring professional translators or a localization vendor has more obvious advantages and disadvantages, but let\u2019s summarize them anyway.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Professional translators<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Volunteer translators<\/strong><\/td><\/tr><tr><td><strong>Quality<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Excellent<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Poor<\/strong><\/td><\/tr><tr><td><strong>Speed<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Excellent<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Slow<\/strong><\/td><\/tr><tr><td><strong>Ease<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Very easy<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Difficult<\/strong><\/td><\/tr><tr><td><strong>Cost<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Pay per word<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u201cFree\u201d<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Professional translators produce accurate, consistent translations and respect deadlines. They can see \u201cthe big picture\u201d and make important decisions about vocabulary, build a glossary, and shorten texts that do not fit in the user interface. <\/p>\n\n\n\n<p>Professional translators are responsive to requests and questions. They require less oversight, which means less time managing them. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p>Peace-of-mind is priceless.<\/p><cite>\u2014 Every localization project manager ever<\/cite><\/blockquote>\n\n\n\n<p>If professional translators are needed to review the crowdsourced translations, the final cost of localization could rise a LOT. It might cost just as much to fix the volunteers&#8217; translations, especially when you consider all the time you have spent managing the crowd.<\/p>\n\n\n\n<h2><strong>Using a language service provider (LSP) alongside volunteer translators<\/strong><\/h2>\n\n\n\n<p>Let\u2019s be honest: the primary reason to crowdsource localizations to volunteers is to save money. That is a good reason, and, if it works, that is great. However, in most cases, the community of volunteers is not large enough, dedicated enough, or trained enough to complete the localization in the languages that matter most to your company\u2019s bottom line.&nbsp;<strong><\/strong><\/p>\n\n\n\n<p>Eventually, companies realize they can\u2019t meet their launch goals by solely relying on volunteer translators. Their work simply isn\u2019t good or fast enough to meet objectives. This is when they reach out to <a href=\"https:\/\/www.ibabbleon.com\">language service providers (LSP)<\/a> looking to employ professionals on short notice in any language necessary. These professionals will meet deadlines, and typically offer additional services which companies find useful as their localization needs become more complex.<\/p>\n\n\n\n<p>However, transitioning from a crowdsourcing model to a professional one isn\u2019t so easy. These two strategies run contrary to one another, so many clients try to use a \u201chybrid\u201d model. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Companies may continue to rely on volunteer translators while hiring professionals to review translations or round out the remaining work before a deadline.<\/p><\/blockquote><\/figure>\n\n\n\n<h2><strong>How to handle disputes between professional and volunteer translators<\/strong><\/h2>\n\n\n\n<p>Having professionals work alongside volunteer translators always leads to disputes. Although both teams are working towards the same goal, they have different incentives and priorities. Like any group, each individual has his or her own opinion, too.<\/p>\n\n\n\n<p>Here are strategies you can use to reduce disputes and tensions between professional and crowdsourcers in a hybrid translation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/birmingham-museums-trust-adudERb6uDM-unsplash-scaled.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"742\" src=\"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/birmingham-museums-trust-adudERb6uDM-unsplash-1024x742.jpg\" alt=\"Disputing between translators and volunteers in the 19th century\" class=\"wp-image-812\" srcset=\"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/birmingham-museums-trust-adudERb6uDM-unsplash-1024x742.jpg 1024w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/birmingham-museums-trust-adudERb6uDM-unsplash-300x217.jpg 300w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/birmingham-museums-trust-adudERb6uDM-unsplash-768x556.jpg 768w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/birmingham-museums-trust-adudERb6uDM-unsplash-1536x1112.jpg 1536w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/birmingham-museums-trust-adudERb6uDM-unsplash-2048x1483.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><sub>Disputes between professional and volunteer translators, circa 1830.<\/sub><\/figcaption><\/figure>\n\n\n\n<ul><li><strong>Define clear roles.<\/strong>\u00a0<br \/>Use the best volunteer translators to translate and use professionals to review. Most translation management platforms allow you to assign a professional translator a higher Role within the system to approve translations. Make sure the professional translator has the ability to remove (or at least demote) inaccurate translations. If a volunteer rewrites their work, you have paid for nothing and probably lost your best translator in a single stroke.<\/li><li><strong>Maintain a glossary.<\/strong>\u00a0<br \/>Make sure the professional translator creates and updates a glossary of key terms for your project. While volunteers should be encouraged to comment and suggest alternatives, allow the professional to make the final judgment alongside anyone on your own team that speaks the language natively.<\/li><li><strong>Leverage your international team.\u00a0<\/strong><br \/>Many companies with large localization projects have native-speaking engineers, marketing, or sales staff that are too busy to localize, but can answer questions insightfully. When a key term is in dispute, ask for their help.<\/li><li><strong>Reward appropriately.<\/strong>\u00a0<br \/>Volunteers are often passionate and are content with rewards such as badges, acknowledgement in the app\u2019s credits, promo codes, or special content. You may think professionals only care about the money, but that isn\u2019t the case. <strong>Translators are trained professionals, and they value your trust and reliance on them. <\/strong>Defer to their judgment on language, and acknowledge their difficulties working with such a large and diverse community. You\u2019ll find they become even more interested in your company than your volunteer fans.<\/li><li><strong>Remove problem-causers.<\/strong>\u00a0<br \/>Some volunteers are not native speakers, or are just terrible at translation. Don\u2019t hesitate to remove them and send a polite email saying \u201cThank you for your contributions, but we don\u2019t need more translators right now.\u201d Differences of opinion between translators can also get out of hand. You must be ready to block volunteers who cannot engage civilly in discussions about the best translations and accept their role as a contributor, not a decider. This is one of the biggest issues we see in hybrid translations. Failing to remove such users will lose you both volunteers and professionals.<\/li><li><strong>Consider separating them.<\/strong>\u00a0<br \/>Often allowing the translators to work separately is the most effective. This may mean choosing \u201ckey\u201d languages for your business to be done by professional translators, while leaving volunteers to work on languages that are not critical to your business. This allows you to expand the number of languages you offer and gauge interest in international markets. Once you see enough interest, considering adding a professional for that language instead.<\/li><\/ul>\n\n\n\n<h2><strong>Conclusion<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><a href=\"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/dan-meyers-hluOJZjLVXc-unsplash-scaled.jpg\"><img loading=\"lazy\" width=\"2560\" height=\"1600\" src=\"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/dan-meyers-hluOJZjLVXc-unsplash-edited-scaled.jpg\" alt=\"\" class=\"wp-image-815\" srcset=\"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/dan-meyers-hluOJZjLVXc-unsplash-edited-scaled.jpg 2560w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/dan-meyers-hluOJZjLVXc-unsplash-edited-300x188.jpg 300w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/dan-meyers-hluOJZjLVXc-unsplash-edited-1024x640.jpg 1024w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/dan-meyers-hluOJZjLVXc-unsplash-edited-768x480.jpg 768w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/dan-meyers-hluOJZjLVXc-unsplash-edited-1536x960.jpg 1536w, https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-content\/uploads\/2021\/08\/dan-meyers-hluOJZjLVXc-unsplash-edited-2048x1280.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Professional translation services always seem expensive when compared to the free option. But like everything, with translations you get what you pay for. <\/p><\/blockquote><\/figure>\n\n\n\n<p>Unlike other types of outsourced work, it\u2019s hard to measure the quality of translations unless you are a native speaker. It can be even harder to quantify the return on investment or even the costs on either localization strategy.\u00a0<\/p>\n\n\n\n<h2>When you\u2019re ready to move beyond just volunteers, <a href=\"https:\/\/www.ibabbleon.com\/choosing-a-localizaton-vendor.html\">reach out to Babble-on<\/a> for help managing your translation project. We\u2019re professionals, but we\u2019ll soon be your biggest fans as well.<\/h2>\n\n\n\n<p id=\"footnote\"><small><em>* Both Twitter and Facebook have large localization teams that try to manage crowdsourced translations, hire professional translators to review translations submitted, and to translate important and legally binding documents.<\/em><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you really have it both ways? At some point every localization professional at a software company sees the allure of crowdsourced localizations for their app, game, or website. What could be be","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":""},"categories":[85,5,31,4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/posts\/803"}],"collection":[{"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/comments?post=803"}],"version-history":[{"count":7,"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/posts\/803\/revisions"}],"predecessor-version":[{"id":818,"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/posts\/803\/revisions\/818"}],"wp:attachment":[{"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/media?parent=803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/categories?post=803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/tags?post=803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}