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Good news for app developers who localize keywords and app descriptions<\/a> in order to boost sales. Until recently, Apple had the keyword limit set at 100 bytes<\/strong>. This has always worked fine for the English-speaking audience. After all, each letter of the English alphabet is exactly 1 byte. But what about other languages and alphabets?<\/p>\n It turns out that the Spanish letter \u00f1<\/strong>, for example, is actually 2 bytes.\u00a0And even those very compact-looking Korean and Chinese characters often weigh in at a hefty 4 bytes. The end result was that, until a recent change in iTunes Connect, your internationally localized keywords were actually far less than 100 characters. In fact, iTunes Connect would truncate the keywords, which often went unnoticed.<\/span><\/p>\n Today iTunes Connect will allow 100 characters (including spaces and commas) for any language. <\/strong>(As a side note, spaces are unnecessary, so you should remove them to add room for more keywords.)<\/p>\n When you do localize your keywords, you often find that foreign-language keywords are longer than their English cousins. French is estimated to be 30% longer than English (and much more wordy), and German has a tendency for very long individual words. If you present a translator with a full 100 characters of English keywords, you\u2019ll find that, more often than not, the keyword localization returned to you will be over the 100-character limit.<\/p>\nLocalizing Keywords for the App Store<\/h2>\n
Write your words in order of importance<\/h2>\n