{"id":122,"date":"2011-04-16T09:35:39","date_gmt":"2011-04-16T16:35:39","guid":{"rendered":"http:\/\/copywriter-translator.ibabbleon.com\/2011\/04\/what-languages-are-worth-localizing-your-app-into\/"},"modified":"2011-04-16T21:12:48","modified_gmt":"2011-04-17T04:12:48","slug":"what-languages-are-worth-localizing-your-app-into","status":"publish","type":"post","link":"https:\/\/www.ibabbleon.com\/copywriter-translator\/2011\/04\/what-languages-are-worth-localizing-your-app-into\/","title":{"rendered":"What languages are worth localizing your app into?"},"content":{"rendered":"<blockquote><p>Another question from Quora:<\/p>\n<p><a href=\"http:\/\/www.quora.com\/What-languages-are-worth-localizing-your-app-into\">What languages are worth localizing your app into?<\/a><\/p><\/blockquote>\n<p>Babble-on <a href=\"http:\/\/ibabbleon.com\/iphone_app_localization.html\">localizes iOS apps<\/a> and <a href=\"http:\/\/ibabbleon.com\/software_localization.html\">software<\/a> on a regular basis. What I&#8217;ve learned from companies doing it is that they aren&#8217;t just guessing. Here are some ways to help you decide which language(s) to localize in:<\/p>\n<p><strong>Go where your users are<br \/>\n<\/strong>For iOS App Store projects, you can look in iTunes Connect to determine where your app is gaining traction. For example, you may see a spike in downloads from Italy &#8212; that tells you that localizing into Italian is going to get you even more users, even if Italian is not the most widely spoken language on Earth.<\/p>\n<p><strong>Go where your users will be<br \/>\n<\/strong>Another example is a company that has a good idea for an app that will sell abroad. A client of ours had a beautiful app that showed tranquil background scenes and it was a hit in various countries (so he applied rule #1 and translated into the appropriate languages). However, he then had the idea that a &#8220;cherry blossom&#8221; scene would do well in Japan. He had us translate the app into Japanese. He was right &#8212; he knew users in that country would love it, and they did.<\/p>\n<p><strong>Go for the big ones (that pay)<br \/>\n<\/strong>China has a huge market and translating into Chinese is tempting &#8212; but only if you really feel users will PAY for your app there. Otherwise, you are always better going with the most popular: Spanish, French, German, Portuguese (Brazil is a surprisingly good market). Other big localization markets are Japanese and Russian (but again, Russia like China,  may not yield paying customers).<\/p>\n<p>One last factor to keep in mind is that simply translating your App Store description can get you a lot of users. It&#8217;s cheap to do and has a good result. If your app is not heavy with text, even trying multiple languages won&#8217;t cost you a lot.<\/p>\n<p>The return on investment can be huge.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another question from Quora: What languages are worth localizing your app into? Babble-on localizes iOS apps and software on a regular basis. What I&#8217;ve learned from companies doing it is that","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":""},"categories":[31,4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/posts\/122"}],"collection":[{"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/comments?post=122"}],"version-history":[{"count":3,"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/posts\/122\/revisions"}],"predecessor-version":[{"id":123,"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/posts\/122\/revisions\/123"}],"wp:attachment":[{"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/media?parent=122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/categories?post=122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibabbleon.com\/copywriter-translator\/wp-json\/wp\/v2\/tags?post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}