If you haven’t checked out Bad Translator, you don’t know what fun you are missing.
“I think I’ll use Google Translate to localize my website so that everyone can understand it.”
…50 translations later Google gives us:
“You know, if you use Google, I think all the ingredients.”
Bad Translator does something quite simple, but demonstrates a great point. It asks Google and Bing to translate a phrase from English into another language and back again. Repeating this process dozens of times is reminiscent of the “Telephone” game we used to play as children: whisper a few words into one person’s ear, repeat it to the next, and by the end of the line you get something totally wacky. Often, the results are hilarious.
But if you’re using Google Translate or Bing to translate your company website, the results are often less funny. You quickly lose control of your message and have no idea how you are presenting yourself to foreign audiences.