You’re looking for a copywriter in San Francisco. After all, there are lots of those creative types here, not just “homosexuals and hipsters” as your previous boss told you when you moved West.
IT’S NO SAN FRANCISCO TREAT
It turns out Google isn’t much help in finding a copywriter in San Francisco. Neither is Yelp for some reason, even though it would make a whole lot of sense for people to write reviews about copywriters. Nobody does, though, so you check YouTube instead. There aren’t any copywriters there, but you are distracted and watching videos of a baby falling out of his highchair. You sort of chuckle, but it feels somehow wrong, even though the baby seems perfectly fine. You are afraid you will have to flip through the Yellow Pages to locate a copywriter in San Francisco, but you have some dignity left. Anyway, that would make your fingers dirty.
You find a copywriter in San Francisco the old-fashioned way: you asked someone else in the company and she gave you the email address “of a real pro.” Just imagine discussing your copywriting needs over an informal lunch and a glass of the only wine on the menu you are confident in pronouncing. Copywriters are all tremendous conversationalists; on this point you are certain. This one might prove to be an adequate after-work buddy or happy hour companion, and would definitely know a darling of a pickup line you could try out on that cashier from Whole Foods. This is going to be fantastic.
Excitedly, you’ve sent your first email to the fog-city wordsmith. Don’t be modest—your message is pretty awesome, and you spent an inordinate amount of time preparing its four short sentences. (Wisely, you deleted the words “fog-city wordsmith” at the last minute.) It is imperative for the copywriter to understand immediately that you “get it”—you get it good, in fact—so much so, you could probably write this advertising copy yourself. But you’re a busy man and, hey, it’s not your job. Actually, your life right now would make a mildly thrilling short story, or at least a post on a blog, if you had one. Do copywriters write short stories? You might want to ask that during your first lunch meeting.