Diary of an iKamaSutra Copywriter When Naim Cesur, developer of the iKamasutra app, contacted me about doing some copywriting I was thrilled. It’s not every day that I am able to involve my girlfriend in “copywriting research.” After a good stretch, however, it was clear that Naim had an issue typical of all mobile developers: …
You’re looking for a copywriter in San Francisco. After all, there are lots of those creative types here, not just “homosexuals and hipsters” as your previous boss told you when you moved West. IT’S NO SAN FRANCISCO TREAT It turns out Google isn’t much help in finding a copywriter in San Francisco. Neither is Yelp …
“A copywriter is the butcher that makes your meat look like filet mignon.” Copywriters are all reverse psychologists When you hire a copywriter you may think that it is his or her job to amiably accept your project. Well, let’s be honest: you’ll be lucky if the copywriter looks you in the eye on your …
This is a great talk from SXSW from writers about writing: 15 Slides, Three Writers, Three Ways — One Hour. Great perspectives that show you how each writer approaches the challenges of writing differently. A lot of this is stuff you may have heard but told before, but this format is truly a compelling way …
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