Category Archives: BEST-OF

Copywriter in San Francisco

You’re looking for a copywriter in San Francisco. After all, there are lots of those creative types here, not just “homosexuals and hipsters” as your previous boss told you when you moved West. IT’S NO SAN FRANCISCO TREAT It turns out Google isn’t much help in finding a copywriter in San Francisco. Neither is Yelp

In which I explain how the word choice of developers affects translation and localization

Over the years, I have had the pleasure to work with many developers, some of them who have zealously taken it upon themselves to reinvent English grammar, design new forms of syntax and lexicon, or otherwise abuse the English language into a petrified shell of its former self. We all do this to some extent,

In which I unveil the ancient secrets as to what a copywriter is and is not

“A copywriter is the butcher that makes your meat look like filet mignon.” Copywriters are all reverse psychologists When you hire a copywriter you may think that it is his or her job to amiably accept your project. Well, let’s be honest: you’ll be lucky if the copywriter looks you in the eye on your