Add a new app description language in iTunes Connect
iTunes Connect only lets you add a new localization when your app is in the state. This happens when you upload a new version of your app to the App Store for review.
How to add a localization in iTunes Connect, Step by Step
- Start by clicking on My Apps on the iTunes Connect Home page
- Select your app, and then choose Version Summary from the Additional Information section at the bottom of the Versions pane:
- Select a new language from the Not Localized section of the language drop-down menu on the right:
- Type or paste in the localized metadata for the language you are adding.
- App Name
- You can localize this if you think it will be better understood by your international audience, but it is completely optional. Should you? »
- This is the most important one. Paste in the translated version of your app description. Don't use Google Translate — hire a professional since poorly translated marketing text could hurt your app more than help it. Most app descriptions are just a couple of hundred words and are inexpensive to localize!
- What's New
- If this is your first localized What's New section, don't forget to mention that your app is now available in a new language. Your international customers will appreciate it!
- These are very important for discovery, so take time to think through each one and have them translated by a professional. Tips to Rank Localized Keywords »
- Support URLs
- These are only necessary to change if you have localized versions. For most developers, leaving this in English is the best option.
- Adding Screenshots. The screenshots you've uploaded previously for your app are already prepopulated. However, you can (and should) add localized versions of the screenshots. Just drag them into the browser window.